Toby Atkin 20+ years experience
Brand Strategist
Strong brands are built on more than great ideas. They're built on genuine understanding. Great brand strategy starts with understanding what makes a business different, where it wants to go and what matters most to its audience.
Key skills
Brand Strategy, Brand Positioning, Audience Insight, Messaging & Communications Strategy
Toby’s Bio
Toby brings almost 20 years of experience in brand strategy
Helping businesses understand what makes them different and how to turn that into a compelling proposition. Combining commercial insight, customer empathy and strategic thinking, he works across sectors to create brands with clarity, purpose and a genuine connection to their audiences.
Toby’s Projects
IDF: Building a Stronger Platform
An extraordinary mission deserved a more powerful platform. We rebuilt IDF's brand and digital presence to inspire global action.
Gloucestershire Constabulary: Reframing Stalking Awareness
What if the grand romantic gesture isn't romantic at all? A bold, integrated campaign challenging how we recognise stalking.
Homeless Oxfordshire: Making Every Voice Count
Making homelessness impossible to ignore through powerful, purposeful creative.
Get to know the Collective
The Collective model
By combining high-level strategic direction with our seasoned specialist partners, we streamline the entire creative process into three distinct phases. From your initial alignment with C+H leadership to seamless execution by a dedicated Partner Pod, this agile approach guarantees elite craftsmanship, complete project clarity, and maximum impact for your budget.
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From brand strategy to creative, digital and marketing, we bring the right expertise to help businesses move forward. Tell us what you're looking to achieve.