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Toby Atkin 20+ years experience

Brand Strategist

Strong brands are built on more than great ideas. They're built on genuine understanding. Great brand strategy starts with understanding what makes a business different, where it wants to go and what matters most to its audience.

Key skills

Brand Strategy, Brand Positioning, Audience Insight, Messaging & Communications Strategy

Toby’s Bio

Toby brings almost 20 years of experience in brand strategy

Helping businesses understand what makes them different and how to turn that into a compelling proposition. Combining commercial insight, customer empathy and strategic thinking, he works across sectors to create brands with clarity, purpose and a genuine connection to their audiences.

Toby’s Projects

IDF: Building a Stronger Platform

An extraordinary mission deserved a more powerful platform. We rebuilt IDF's brand and digital presence to inspire global action.

Insurance

Gloucestershire Constabulary: Reframing Stalking Awareness

What if the grand romantic gesture isn't romantic at all? A bold, integrated campaign challenging how we recognise stalking.

Public Sector

Homeless Oxfordshire: Making Every Voice Count

Making homelessness impossible to ignore through powerful, purposeful creative.

Charity

Get to know the Collective

The Collective model

By combining high-level strategic direction with our seasoned specialist partners, we streamline the entire creative process into three distinct phases. From your initial alignment with C+H leadership to seamless execution by a dedicated Partner Pod, this agile approach guarantees elite craftsmanship, complete project clarity, and maximum impact for your budget.

Get in touch

Have a challenge worth solving?

From brand strategy to creative, digital and marketing, we bring the right expertise to help businesses move forward. Tell us what you're looking to achieve.

Christian Holland

Founder, Design & Creative

45-Mins Free Consultation

We're inviting a small number of ambitious businesses to spend an hour with us, taking a fresh look at their brand, marketing and growth ambitions.

Simon Couch

Founder, Strategy & Growth