IDF: Building a Stronger Platform: Repositioning IDF through a powerful new brand and a completely rebuilt digital presence.
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+78%
Increase in global website engagement
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+55%
Growth in partner enquiries through the website
- Client
- Insurance Development Forum
- Industry
- Insurance
- Services
- Partners
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Challenge
The Insurance Development Forum (IDF) brings together the insurance industry, governments and global institutions to help nations become more resilient. But despite the importance of its work, its brand wasn't telling a story powerful enough to inspire action. Complex messaging and an underdeveloped brand platform made it difficult to communicate the scale of its ambition and the opportunities for partners to get involved. IDF needed a clearer, more compelling identity that matched its global mission.
Solution
We developed a sharper brand strategy around Future-Ready Nations, creating a more compelling narrative, refreshed identity and distinctive tone of voice. At the heart of the transformation was a major website rebuild, translating IDF's complex work into a clearer, more engaging digital experience that could communicate its mission, showcase its initiatives and encourage greater involvement. We extended the new identity across digital and physical touchpoints, creating a consistent, confident brand ecosystem and a stronger platform for IDF's global ambitions.
C+H understood our ambitions, transforming our brand and website into a powerful, engaging platform that better communicates our global mission.
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