HEPI: Giving Influence an Identity: Giving higher education's independent voice the clarity, confidence and identity it deserves.
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104%
Increase in website engagement after relaunch
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65%
Growth in research publication downloads
- Client
- Higher Education Policy Institute (HEPI)
- Industry
- Education
- Services
- Partners
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Challenge
The Higher Education Policy Institute (HEPI) is the UK's only independent think tank dedicated to higher education. Its research and insights help inform policy and shape debate across the sector. But its brand wasn't reflecting that influence. With an unclear market position and an inconsistent visual identity, HEPI needed to better communicate who it was, what it stood for and the value it brought to the higher education landscape. The challenge was to make its authority unmistakable.
Solution
We started with strategy, exploring HEPI's ambitions, audiences and competitive landscape to establish a clearer positioning and distinctive voice. This informed a new brand proposition, "Shaping Policy, Enhancing Higher Education", supported by a confident visual identity and tone of voice reflecting HEPI's expertise and independence. We then brought the brand to life across a completely redesigned website, social channels, research publications and event materials, creating a coherent, professional identity that better reflects HEPI's standing in the sector.
C+H really understood HEPI, combining smart strategic thinking with excellent creative work. They were collaborative, responsive and enjoyable to work with, delivering fantastic results.
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