Clavell & Hind: Brand Beginnings: Creating a distinctive visual identity from the ground up, shaped by illustration and storytelling.
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6
Number of distinctive beer packaging designs created
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+60
Hospitality venues stocking the branded beer range
- Client
- Clavell & Hind
- Industry
- FMCG
- Services
- Partners
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Challenge
Clavell & Hind was a new business preparing to establish its identity in a crowded and visually diverse category. Starting with a blank canvas, the challenge was to define its story and create a consistent visual language that could work across multiple formats. From individual product designs to packaging and physical environments, every element needed to feel connected, recognisable and true to the character of the emerging brand.
Solution
We worked with the founders from the outset, refining the brand story and developing its visual identity. Collaborating with an emerging illustrator, we created a distinctive illustration-led design approach that carried through individual product designs and packaging. We extended the identity into physical brand applications, including bar runners and pump clips, ensuring consistency across different formats. The result was a complete suite of creative assets, establishing a recognisable visual foundation for the business from its inception.
C+H were brilliant creative partners from day one. They really understood our vision, bringing fresh ideas, exceptional design and real personality to our brand.
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