i&e Professionals: Uniting Brands, Delivering Positive Change: Two brands. One clear purpose. A new identity built to drive positive change.
-
+195%
Increase in candidate enquiries
- Client
- i&e Professionals
- Industry
- Recruitment
- Services
- Partners
-
-
Challenge
i&e Professionals needed a brand that reflected its ambition to make a positive difference across the healthcare system. Operating in a complex and evolving market, the business had two existing brands that needed to be brought together under one clear proposition. The challenge was to understand its competitive landscape, define what made the business distinctive and establish a premium market position. This required more than a visual refresh. It called for a fundamental rethink of the brand's purpose, structure and story.
Solution
We began with rigorous market research and strategic investigation, uncovering the insights needed to define a compelling brand manifesto. From this emerged the proposition 'Delivering Positive Change', capturing the business's purpose and ambition. We then consolidated the two existing brands into i&e Professionals, developing a new name, brand architecture and distinctive visual identity. A new website brought the strategy to life, creating a consistent foundation for communications across the business, both internally and externally.
They took the time to understand our business, our market and what we wanted to achieve before developing any creative work. They challenged our thinking, helped us articulate our purpose and brought two brands together into one identity that truly reflects who we are.
Get in touch
Have a challenge worth solving?
Whatever the challenge, we match your brief with elite creative and tech specialists to drive maximum impact From brand strategy to creative, digital and marketing, we bring the right expertise to help businesses move forward. Tell us what you're looking to achieve.