Homeless Oxfordshire: Making Every Voice Count: Bold, thought-provoking campaigns that bring homelessness into focus, challenge perceptions and inspire communities across Oxfordshire to take action.
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+44%
Increase in Christmas donations, compared with the previous year's Christmas appeal.
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+71%
Increase in campaign engagement across website and social media channels.
- Client
- Homeless Oxfordshire
- Industry
- Charity
- Services
- Partners
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Challenge
Homeless Oxfordshire works year-round to support people experiencing homelessness, relying on effective communications to raise awareness, engage supporters and inspire action. With fundraising appeals, community events and annual reporting all competing for attention, the charity needed a trusted creative partner who could bring consistency, fresh thinking and impact to its communications. The challenge was to create distinctive, engaging work across multiple initiatives, helping the organisation reach different audiences while communicating the realities of homelessness with sensitivity, dignity and purpose.
Solution
As a preferred creative partner, we support Homeless Oxfordshire throughout the year, developing campaign concepts, identities and communications across a wide range of initiatives. Our work includes the Her Way Home Appeal, annual impact reports, Christmas fundraising campaigns, and event branding and promotion for Race Across Oxfordshire and HOxStock. From compelling campaign creative and carefully considered messaging to outdoor advertising, print, digital and social media, we help create a consistent, engaging presence that raises awareness, encourages participation and supports the charity's fundraising ambitions.
They consistently bring fresh thinking, creativity and sensitivity to our campaigns. They understand how to communicate a difficult subject in a way that captures attention without losing sight of the people at the heart of it.
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