ecoform: Shaping a Sustainable Future: Building a distinctive new brand to challenge convention and champion more sustainable events.
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90
Days timeframe to develop and launch the brand
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+240%
Revenue in the first 12 months post brand launch
- Client
- ecoform
- Industry
- Events
- Services
- Partners
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Challenge
ecoform entered the exhibition and events industry with a clear ambition: to make sustainable solutions the smarter choice without compromising creativity, quality or value. But launching a new business in an established market demanded more than a compelling product. It needed a differentiated position, a credible story and a brand capable of connecting with the right audiences. The challenge was to build everything from the ground up, creating the clarity, confidence and direction needed for a successful market entry.
Solution
We began with a comprehensive strategic process, exploring competitors, audiences and market opportunities to establish a distinctive positioning and compelling brand story. From there, we created ecoform's visual identity, messaging, content and website, bringing its sustainable proposition to life through a confident, cohesive digital experience. We also developed a 12-month marketing plan, giving the business clear priorities, practical direction and the assets to support its launch. The result was more than a new brand: a strategic foundation for growth.
From initial strategy to final build, C+H were exceptional partners. Their creativity and collaborative approach helped us design and launch a distinctive, interactive website that genuinely engages our audience.
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